You deserve to know who you're trusting with your coverage.


My name is Cristian Serna, and I've been working in insurance for over 20 years — first inside a captive agency environment with Nationwide, then as an independent agent free to shop the full market on your behalf. That shift from captive to independent wasn't just a career move. It changed how I could serve clients. When no carrier is paying my rent, my only job is finding you the right coverage at the right price.


I was born in Colombia and have called the Atlanta metro home for more than 25 years. I built my career here, raised my family here, and opened Excelso Insurance Agency here in Gwinnett County because this community is mine. When Spanish-speaking families come to me looking for an agent who understands where they're coming from — not just linguistically, but culturally — I'm not handing them off to a translator. I'm the agent. I handle the policy, the questions, the claims conversations, and the renewals, in whichever language makes things clearest.

The Person Behind Your Policy

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Cristian Serna
Principal Agent

Ready to Start?

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How I Serve You

What Working With Me Actually Looks Like


  • You speak with me directly — not a call center, not a junior rep, not a chatbot
  • I shop multiple carriers on every quote to find the right combination of coverage and price
  • I explain your policy in plain language so you know what you're actually buying
  • I'm available by phone, text, or in person at my office in Duluth
  • I handle personal coverage, business coverage, SR-22 filings, and life insurance — so as your needs grow, I can grow with you

WHat to Expect

Our Values

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Personalized Guidance

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Straightforward Communication

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Long-Term Relationships


Guided by care, connection, and a commitment to doing right by you.